Background
Royce Weatherspoon is a senior-level profession, who leads data-driven strategy and analytics for the one of the largest tech companies in the world, translating complex signals into commercial impact. He is also a Doctor of Business Administration (DBA) from the University of Houston, with research focused on how online toxicity and trolling influence consumer purchase intent in the video game industry. His work bridges academic rigor and industry practice, examining phenomena such as “Online Trolling Exposure” and the behavioral effects of digital incivility. With a background spanning advanced analytics, experimental research design, and cross-functional leadership, Royce brings a practitioner’s lens to scholarly questions. His interests sit at the intersection of consumer behavior, platform economics, and the real-world consequences of online discourse.